St. Petersburg, FL (PRWEB via SEO-PR) July 30, 2004 -- HSN, the Home Shopping Network, today announced an exciting retail program promoting HSN’s Gateway Computer Celebration on July 31 and a special $50 rebate offer on high speed Internet access from participating local cable companies. The TV and Web retailer has teamed up with America’s top cable companies through the Cable & Telecommunications Association for Marketing’s national “OnlyCableCan” initiative. Consumers can sign up for the special offer by clicking on Gateway Computer Celebration or HSN.com.
Designed to stimulate computer sales and subscriptions for high speed Internet access through local cable providers, the retail promotion leads up to the big event on Saturday, July 31, capping off HSN’s month-long 27th birthday celebration. HSN and the cable companies will support this unique program with marketing initiatives including cross-channel TV advertising, direct mail pieces, customer e-mails, affiliate web links and other marketing support.
“HSN is constantly trying new and innovative ways to partner with our affiliates,” states Peter Ruben, Executive Vice President of Affiliate Sales & Marketing for IAC/InterActiveCorp. “We are excited to join the cable companies in leveraging the power of the TV retailing environment to demonstrate the benefits of both high-tech electronics and high speed Internet access via cable to consumers nationwide.”
"The CTAM Retail Committee is excited at the opportunity to use the HSN platform to demonstrate cable's high speed Internet access service directly to consumers,” says Terri Morse, VP Business Development, Cablevision Systems Corp., and the Retail Committee lead on this project. “This is another example of how the OnlyCableCan platform enables CTAM to support national promotions,” states Morse.
The $50 cable rebate offer will be available for new high-speed Internet customers through August 31. More information is available by visiting Gateway Computer Celebration or calling 1-877-665-9222.
About CTAM:
The Cable & Telecommunications Association for Marketing (CTAM) is dedicated to advancing consumer and business-to-business marketing excellence in the cable industry, providing a wide variety of information and networking opportunities to its members. In addition, the organization unites various segments of the cable business to reach consumers through national marketing, promotional and educational efforts, with initiatives such as OnlyCableCan, CTAM On Demand Consortium and others.
The OnlyCableCan initiative unites the top 10 cable companies in a variety of consumer marketing and education efforts. Representing 85% of cable customers in the U.S., the group is comprised of Adelphia Communications, Bright House Networks, Cable One, Cablevision Systems Corporation, Charter Communications, Comcast, Cox Communications, Insight Communications, Mediacom Communications, and Time Warner Cable.
About HSN:
HSN, an operating business of IAC/InterActiveCorp (Nasdaq: IACI), originated the electronic retailing concept in 1977 on a small AM radio station in Florida. The company has since evolved into a global multichannel retailer on TV, where HSN is now the 4th largest cable television network in the U.S.; the Internet, through hsn.com; and catalogs such as Improvements and Home Focus. In 2003, HSN generated worldwide consolidated sales of $2.2 billion, answered 62 million calls and delivered 50 million packages worldwide.
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